Apple Conducts Layoffs Amidst Broader Tech Sector Weakness

Apple Lays Off 100 Employees in Digital Services Division

Apple Inc. has laid off approximately 100 employees within its digital services division, according to a report by Bloomberg's Mark Gurman. These layoffs represent the fourth round of job cuts at Apple in 2024.

Layoffs Targeted Specific Functions

The affected employees primarily worked on Apple's advertising, recruiting, and operations functions. Gurman notes that the advertising team has been particularly impacted by Apple's decision to scale back its internal advertising initiatives.

Apple's Layoffs Compared to Other Tech Companies

While layoffs have become prevalent in the tech sector, Apple's approach has been more measured compared to other companies. Apple has provided 60 days for impacted employees to find another position within the company before leaving. However, the company has been reducing its workforce through a combination of layoffs and attrition.

Apple's Previous Layoffs in 2024

• Earlier this year, Apple laid off hundreds of contract-based recruiters.
• In February, Apple laid off dozens of employees in its retail stores.
• In May, Apple laid off an unspecified number of employees in its hardware engineering division.

Impact on Apple's Business

The recent layoffs are expected to have a minimal impact on Apple's overall business operations. The company remains highly profitable with a strong financial position. However, the layoffs underscore the challenges faced by the tech sector as economic headwinds persist.